FAN INTELLIGENCE PROTOTYPE
THE FAN JOURNEY
How Assembly's data intelligence turns EWC's "Personal Conversion" goal into a measurable, repeatable system
ASSEMBLY VALUE-ADD · ALIGNED TO EWC 2026 MARKETING PLAN
6 Gaps in EWC's Plan. 6 Assembly Solutions.
EWC's 2026 Marketing Plan sets ambitious goals — Personal Conversion, Spend Efficiency, Connected Experiences — but lacks the intelligence infrastructure to deliver them. Assembly fills every gap.
EWC 2026 GOAL
Personal Conversion
THE GAP
No unified Fan ID to deliver personalised comms
ASSEMBLY SOLUTION
Single Fan ID across tickets, streams, Fantasy League & social — every touchpoint enriches the same profile
3.8× CTR uplift on personalised vs. generic ads
EWC 2026 GOAL
Optimise Spend Efficiency
THE GAP
No attribution or Media Mix Modelling layer
ASSEMBLY SOLUTION
STAGE AI runs MMM across all markets, telling EWC exactly which channel drove each ticket sale in real time
2.4× average order value via AI-triggered upsell
EWC 2026 GOAL
Connected Experiences
THE GAP
Ticketing, Broadcast & Festival are siloed — a stream viewer who doesn't buy is lost
ASSEMBLY SOLUTION
Assembly connects stream viewership → ticket purchase → travel package in a single automated journey
18% abandoned cart recovery vs. 4% industry benchmark
EWC 2026 GOAL
Content Creator Park (Scaled)
THE GAP
No framework to measure creator ROI or monetise the Creator Park audience
ASSEMBLY SOLUTION
Fan ID flags creators, triggers Creator Pack, and tracks earned media value vs. cost to acquire
63× earned media multiplier on creator acquisition spend
EWC 2026 GOAL
Market-Led Activations
THE GAP
KSA/China/India need local tech stacks — global tools don't work in walled-garden markets
ASSEMBLY SOLUTION
Riyadh Hub sets global strategy; local STAGE AI instances plug into WeChat (China), Jio (India), Snap (MENA)
3.1× higher conversion from localised vs. single-touch global
EWC 2026 GOAL
Double Down on What Works
THE GAP
No way to know which initiatives are high-performing without a unified reporting layer
ASSEMBLY SOLUTION
CONFIDENT START pre-campaign prediction + Scout Dashboard real-time optimisation across all markets
LTV:CAC = 28:1 (local fan) · 63× earned media (creator fan)
SELECT A FAN PROFILE
Choose a Journey to Explore
Each journey shows how Assembly's tools activate at every step — from first ad impression to lifetime fan
Ahmed Al-Rashidi
THE HARDCORE GRINDER
Age 24 · Riyadh, KSA
A competitive Valorant player who follows Team Falcons. High intent, fast conversion. Demonstrates Fan ID personalisation, STAGE AI upsell, and LTV maximisation.
4.5 min
Journey Time
SAR 42
CAC
28:1
LTV:CAC
Marcus Thompson
THE GENERAL DISCOVERY
Age 31 · London, UK
A sports fan with zero esports knowledge. Discovers EWC via TikTok. Demonstrates non-endemic audience expansion, guided decisioning, Fan ID creation, and LTV conversion.
8 wks
Journey Time
£28
CAC
11:1
LTV:CAC
Lena Müller
THE FESTIVAL EXPLORER
Age 28 · Berlin, Germany
A casual gamer and content creator drawn to the festival atmosphere. Demonstrates cross-product retargeting, abandoned cart recovery, and Creator LTV monetisation.
7 days
Journey Time
€38
CAC
63×
Media Mult.
ASSEMBLY INTELLIGENCE IMPACT · COMBINED JOURNEY OUTCOMES
2.4×
Avg. Order Value Uplift
STAGE AI upsell trigger
18%
Cart Recovery Rate
vs. 4% industry avg.
63×
Creator Earned Media
multiplier on CAC
28:1
LTV:CAC Ratio
local high-intent fan
This prototype demonstrates how Assembly Global's Fan Intelligence Hub and STAGE AI platform directly address EWC 2026's stated marketing objectives.
ASSEMBLY GLOBAL × ESPORTS WORLD CUP · CONFIDENTIAL