JOURNEY 02 · THE FESTIVAL EXPLORER
Step 1 of 5
Lena Müller
THE FESTIVAL EXPLORER
EWC SEGMENTCasual Gamer · General Public
Age28
LocationBerlin, Germany
GameLeague of Legends (Casual)
PlatformTixr (Europe)
Intent Score52 / 100
Fan TierCreator — High Reach
DISCOVERYStep 1 of 5
YouTube Pre-Roll Ad
Lena is watching a League of Legends highlights video on YouTube when an EWC 'Festival Experience' ad plays. STAGE AI identified her as a 'Casual-Social Gamer' — she plays LoL casually and follows gaming content creators, but has never attended a live esports event.
EWC 2026 PLAN·Expand the Audience·Reach non-core audiences via cultural passion points
STAGE AI SIGNAL
Fan ID profile: LoL casual player · Follows 12 gaming content creators · Searched 'gaming festivals Europe 2026' · No prior live event purchase. Segment: Festival Explorer. Confidence: 81%
FAN ACTION
Lena watches 80% of the ad (above the 25% benchmark). She doesn't click immediately — she goes back to her video.
PERFORMANCE SIGNAL
View-through rate: 80% · Benchmark: 25% · Signal strength: HIGH